This Month’s LEAP Recap: Live Website Audits
This month’s LEAP roundtable wrapped up our 5-part series on marketing for solopreneurs with a focus on websites. Shannon Parris and social media manager Duda Rubbo conducted live website audits, providing tailored feedback to help attendees improve their online presence.
Highlights
Clarify Your Target Audience: Clearly state who you serve, ideally through visuals. Use free stock photo sites like Pexels or Unsplash for diverse, realistic imagery.
Focus on Your Fishing Line: Highlight your audience's transformation rather than just a value proposition that’s all about you. Learn more in our previous Elevator Pitch & Fishing Line Blog Post.
Add Strong Calls to Action (CTAs): Use buttons that link directly to your contact page or services.
Service Pages Strategy: Consider creating separate pages for different services so visitors can "choose their own adventure."
Website Goals Matter: Determine your website's primary goal and streamline your navigation to 4-5 items for clarity.
Contextualize Your Photos: Ensure all images add value and make sense to your audience.
Key Takeaways
Prioritize clarity in your website's message and visuals.
Ensure your content aligns with your audience's transformation and needs.
Use strategic CTAs to guide visitors effectively.
Missed it live? Watch the full recording now:
Join Us Next Time (Quarterly!)
LEAP is moving to a quarterly format! Our next session is Monday, June 9 at 1 PM ET with a focus on Creating a Basic Financial Model.
RSVP now to secure your spot.
>> Go Deeper with Our New LEAP Coaching Club<<
Introducing the LEAP Coaching Club with Shannon Parris Consulting! This bi-weekly group coaching program is designed for aspiring and early-stage entrepreneurs seeking strategic guidance, goal setting, and accountability. Each session builds on Shannon Parris Consulting's proven business systems.
Details:
$79/month for a 6-month commitment
Groups capped at 10 participants to ensure personalized support
Ideal for those seeking consistent, paid support but not yet ready for 1:1 consulting
Want to join? Email hello@shannonparris.com to secure your spot!
