This Month’s LEAP Recap: Social Media Audits
This month’s LEAP Roundtable took a deep dive into the art of refining your social media presence. Hosted by Shannon Parris and social media manager Duda Rubbo, the session featured live audits of participant-submitted social media profiles. Shannon and Duda shared actionable insights, highlighting what’s working, what needs improvement, and how businesses can better leverage their online presence.
Whether you attended or not, here are the key takeaways and tips to help elevate your own social media game:
1. Profile Optimization
Highlight Your Unique Value Proposition: Make sure your value proposition is front and center on all profiles. This grabs attention and clearly defines what you do.
Professional Photos: If your profile picture includes you, ensure your face is visible, well-lit, and framed properly—this is your digital first impression!
Cohesive Visual Identity: Use consistent branding across platforms, including logos, colors, and fonts.
2. Content Dos and Don’ts
What Works:
Post mostly about work, with minimal personal content.
Include content that highlights your audience’s problems and how you can solve them—using their language, not industry jargon.
What to Avoid:
Un-curated content: Use content pillars to ensure you’re posting with purpose, and be mindful of how much content you repost from others.
Neglecting storytelling: Don’t just show your work—share the story behind it.
3. LinkedIn Best Practices:
Create a dedicated business page if you don’t already have one. Post there regularly and amplify content by sharing it on your personal page.
Add a curated “Featured” section on LinkedIn to showcase your top work. Here’s a quick guide on adding sections to your LinkedIn profile.
Review and update your “Top Voices” to align with your current work and brand identity.
Stay active—regular engagement on LinkedIn keeps your profile relevant.
What Next? Audit Your Own Social Media Accounts
Ready to take action? Here’s a quick checklist to perform your own social media audit:
Is your profile picture professional and clear?
Is your fishing line or value proposition front and center?
Are your posts diverse and aligned with your content pillars?
Do you have a cohesive visual identity across platforms?
Is your LinkedIn profile current and optimized with featured content?
Are your posts solving audience problems in their language?
If you’d like to review this month’s roundtable, you can watch the recording here:
Join Us Next Month!
Our Marketing for Solopreneurs 5-Part Series continues on Monday, February 10th, at 1 PM ET with a focus on Creating Landing Pages That Convert.
In this session, you’ll learn how to design effective landing pages that grab attention, guide visitors seamlessly, and drive conversions. From crafting compelling headlines to using visuals and calls-to-action strategically, this roundtable will equip you with tools to turn clicks into clients.
Don’t miss this opportunity to level up your marketing game!
RSVP now to secure your spot.
