This Month’s LEAP Recap: Creating a Consistent Presence on Social Media
In our latest LEAP roundtable, we explored essential techniques for maintaining a strong and consistent presence on social media, with help from expert Duda Rubbo. A solid social media strategy encompasses not only regular posting but also building a distinctive brand identity, sharing impactful content, and actively engaging with your community.
What is a Consistent Social Media Presence?
Showcasing Your Business Personality: Your brand should mirror your business's unique traits and message.
Sharing Relevant Content: Engage your audience with meaningful content that speaks directly to their interests.
Interacting with Followers: Cultivate a vibrant community by interacting regularly and authentically with your followers.
How to Show Your Business Personality
Your business’ “face” on social media is represented by its visual identity—color palette, typography, and logo.
Choose a Color Palette: Select 5-6 colors that reflect your brand's spirit. Utilize tools like Pinterest or Coolors for inspiration, and apply these colors consistently across all your media.
Create a Logo: Design a distinctive logo that can adapt to various formats. Canva is a great starting point for initial designs, which can then be tailored to fit your brand.
Pick Typography: Choose a font style that conveys your brand's message clearly. Resources like Google Fonts or The League of Movable Type can offer valuable options.
How to Share Relevant Content with Your Audience
Crafting content that resonates is crucial for keeping your audience engaged and interested.
Develop Content Pillars: Define 3-5 central themes (e.g., Engagement, Education, Sharing) that your content will revolve around.
Build a Content Calendar: Organize your content with tools like Google Sheets, Notion, or Trello to ensure a steady and strategic content flow.
Diverse Posting: Mix up your posts with stories, reels, and traditional posts, making sure each is relevant, relatable, and shareable.
How to Interact with Your Followers
Building and maintaining relationships with your followers is key to understanding their preferences and enhancing engagement.
Monitor Engagement: Track which posts resonate most and refine your strategy to enhance interaction.
Be Responsive: Always respond to comments and messages to foster an active and engaged community.
Key Takeaways
This session provided valuable insights into the importance of a cohesive social media strategy. Here are some highlights and takeaways:
Authenticity Matters: Your social media presence should be a true reflection of your business identity.
Engagement is Key: Active and meaningful interaction with your audience can transform your social media from good to great.
Plan Strategically: Use content calendars and planning tools to maintain a consistent and purposeful presence.
Remember, consistency is crucial in social media marketing. It's important to plan with a purpose and always be clear about what you are trying to communicate. By keeping these principles at the forefront of your strategy, you'll ensure that your social media efforts are effective and resonate strongly with your audience.
If you missed us this session, you can check out a recording here:
Join Us Next Month!
We’ll be Debunking Myths about Entrepreneurship on Monday, August 12th at 1:00pm. Share your moments of a business reality check - when your expectations were met with reality - in the comments below!
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